As someone told me once, the best leaders are “integrators”, they are able to listen to various points of view and incorporate those into the final solution. The trick here however is not just to add people that have a different working style than you, but also to listen to them and allow their perspective to influence the thinking and ideation process (see point 4). If you’re a team of business people add a creative minded person or artist to your ideation team. If you are an intuitive thinker add a more rationally minded person to your ideation session, even if it feels uncomfortable at first. I believe better solutions are generated when developed by a diverse group of people. Promote diversity of point of views- avoid groupthink. You’ll find this improves not only your ability to be creative but also your relationship!ĥ.
A simple way to start is to practice empathy with your significant other. Empathy doesn’t mean that you necessarily agree with the other person’s point of view, it just means that you can see things from their point of view for long enough to consider new solutions that may emerge from this perspective. This is a very difficult thing to do but is also a very powerful way to unleash new solutions to a problem. This “someone else” can be a consumer you are trying to convert or another team member during an ideation session. Empathy is the ability to put yourself in someone else’s shoes without judging. Obviously, I believe that Positioning Roulette is the best and most rigorous framework for the development of positioning platforms and brand stories but the truth is any framework (for example the Maslow hierarchy of needs is another effective framework) will lead to better results than not using any.Ĥ. They help guide your thinking and by doing so act as a distraction from many of your limiting biases. This is where tools like Positioning-Roulette come into play. One significant benefit of a more methodic approach is that it helps drive and guide the idea finding process and thus helps overcome the biases and limitations mentioned above. Most people still don’t seem to realize that there is a method to creativity. Use a framework, a system, to guide your thinking. The first step usually consists in moving away from the problem to facilitate new ideas, the second step then consists in translating those ideas back into solutions that could solve the original problem.ģ. In our experience the most effective “creativity techniques” use a two-step approach.
Re-framing the problem or looking for solutions from various perspective (or adjacent fields) is a great way to overcome some of the mental biases that plague us. Framing matters, so it is not a surprise to us that 10 out of the 26 Positioning-Roulette approaches to brand positioning focus on the frame of reference and re-framing the brand (that’s almost 40% of all potential approaches). The way we look at a problem is limited by the way we frame it, which in turn is influenced by our past experience, our beliefs and our mental processes. Doing so will then encourage you to find tools, techniques and tricks to overcome those biases and increase your problem solving skills, some are listed below.Ģ. Simply being aware of and acknowledging the fact that our creative problem skills are limited by the way we think and process information is the first step to breaking some of those patterns. So what can we do to overcome those biases and boost our creative problem skills?ġ. Framing: Using a too-narrow approach and description of the situation or issue. The belief bias: When one’s evaluation of the logical strength of an argument is biased by their belief in the truth or falsity of the conclusion.Ĥ. It may also manifest itself as a tendency for people to evaluate ambiguous information in a way beneficial to their interests.ģ. The self-serving bias: The tendency to claim more responsibility for successes than failures. In addition, individuals may discredit information that does not support their views.Ģ. The confirmation bias: The tendency to search for or interpret information in a way that confirms one’s preconceptions. The way we think and the mental patterns we use to select, process and analyze information can act as barriers and hold back our creative potential.ġ.
#Creative problem solving breaking habits series
We all have the potential to be creative, but what most people do not realize is that our ability to solve problems creatively, whether applied to product development, business models, brand strategy, positioning platforms or creative executions, is significantly limited by a series of natural mental biases.
0 kommentar(er)
